Geekery of all stripes

Why is it...

· David Bishop

that so much of the good short video out there is commercial? I don’t just mean professionally produced, but actually made to sell a product. I thought part of the democratization of video production, from cheap digital cams, to editing tools that run on laptops, was that we would see more good non-commercial stuff. But most of the shorts that actually affect me emotionally have a company logo at the end.

Anyway, here is the latest example of that, that kicked off my mini-rant, is here. And I wholeheartedly agree with the sentiment.